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DANAR — the legend of Caucasus

Task

Today it’s hard to imagine any Caucasian tableful without “suluguni” and “chechil”. The heart and soul of Caucasus and it’s people — generous vigorous loving life and art of making good food. 

Decision

When we started working at the project we decided to turn to cultural heritage of Caucasus We were looking for inspiration in the art and traditions of this picturesque and vigorous area. Crafts, pictures, and sculpture often depict a naive human image, with a special view on things and live hospitable emotional personality. Participants of the real mountain feast became the main heroes of a plot. They are executed in author’s stylistics, table-talks, songs are guessed here. 

Cheese is so generous and big that becomes a table itself. The feast passes as it’s necessary in the Caucasus — on open-air where already poured out fantastic stars . The design in general could become a souvenir plateau. Danar was developed from scratch — starting from the brand communication having found it’s expression in naming and verbal communications and packaging design. Our customer, Kezsky syrzavod, already entered the market with first 5 SKU of brine cheeses: suluguni, chechil, Adygei and smoked cheeses — chechil and Adygei.

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