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that allows manufacturers to increase the purchase frequency of their product at the point of sale so that they can increase their gross revenue, market share, and rate of return on investment

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Ecomilk Syrovarnya - cheese made from fresh milk!


This is a new line of hard and semi-hard cheeses in the Ecomilk brand portfolio for those who appreciate taste and strive to enjoy cheese.


To create a packaging design for a new line of cheeses "Ecomilk Syrovarnya".


The Ecomilk company decided to separate the production of cheeses fr om fresh milk into a separate line, wh ere there would be value-added cheeses. It was important for us to differentiate it from the basic line of Ecomilk cheeses. The most correct decision in this situation was to bring this line into a separate sub-brand - Ecomilk Syrovarnya. 

We suggested that the company stay in its signature navy blue to create a successor group. For the background, we used a dark blue painted cutting board that has a window to display the cheese. We placed a contrasting diamond-shaped brand on the window, which is quite common in this category to convey the branded products. All the necessary information is right there - cheese from fresh milk, its grade and fat content.

The letter B with a curlicue in the name has a characteristic shape, as if we are whipping cream and making a wonderful cheese. There are 2 SKUs in the line and all are made in the same color scheme. The main differentiator is a strip of a certain color, which highlights the variety of cheese. The food zone also helps to dilute SKUs in the line, demonstrating the cheese itself in its various forms - either in slices, or on crisps or grain bread. In addition to cheese, various ingredients appear - nuts, grapes - which serve as an excellent addition to the product.

The brand is clearly visible on the shelf thanks to the contrasting color combination, diamond-shaped brand, diagonal stripe that differentiates the product well from other players.