We decided to make a redesign, while preserving the main features of the brand. But to focus the buyer’s attention on the fact that this is, first of all, the Green Belt brand. Therefore, we increased the logo, which used to be completely invisible and huddled in the corner.
Protecting the garden is the main idea around which the whole design is built. The image of the protector is a green man, resembling Robin Hood, who is always on guard of your garden. The same idea is reinforced by the symbolic image of the shield which we used to write down all the benefits of the product.
The packaging structure has been heavily redesigned. Conversion offers were created for each of the categories – “protect for 30 days from the Colorado potato beetle”, “increase yield by 40%.” They help the buyer to navigate and give some guarantee and confidence that he made the right choice.