After analyzing the situation on the market, the company found that competitors producing a similar product look more visible and understandable to the buyer. Sales volumes did not grow, the business did not develop. These factors led to the decision to redesign the Green Belt brand.
As a result of the redesign, we strengthened and pumped up the visual and conversion layers of the packaging, being able to maintain the identification of those preparations that were familiar to consumers and visually combine the entire range of the Green Belt brand.