As a result of the redesign, the packaging looks fashionable and relevant, while maintaining brand recognition and individuality. The design stands out on the shelf, but at the same time looks reserved and concise, without frills and minimalism.
There are some barriers in the category of the brands owned by the supermarkets, among the main ones – the lack of a pronounced brand, which would stand behind a guarantee of quality from the network, inspiring confidence in the consumer. The Market also had this problem: due to the heterogeneous design, identity and different logo sizes in various categories, the consumer did not have a holistic brand perception.