Getbrand is a branding agency
that allows manufacturers to increase the purchase frequency of their product at the point of sale so that they can increase their gross revenue, market share, and rate of return on investment
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Of the branding services market
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About the project
The X5 Retail Group commissioned us to redesign their own brand «Market» in the cheese category.
Perekrestok is one of the largest supermarket chains in Russia. At the moment, there are about 800 stores in the Russian Federation.
This is not an ordinary supermarket brand, it is a premium brand that guarantees quality, is not afraid of responsibility and declares it on the packaging due to the claimes “12 stages of quality control” and “if you do not like it, we will refund your money”.
All the benefits — «only fresh milk», «90 days of ripening» — are placed on the front of the package and convince the customers that they are faced with a quality product.
As a result of the redesign, the packaging looks fashionable and relevant, while maintaining brand recognition and individuality. The design stands out on the shelf, but at the same time looks reserved and concise, without frills and minimalism.