The new packaging looks modern and stylish. The large and bright logo on a contrasting background attracts attention. A bright and appetizing food zone seduces with taste.
This is not an ordinary supermarket brand, it is a premium brand that guarantees quality, is not afraid of responsibility and declares it on the packaging due to the claimes “12 stages of quality control” and “if you do not like it, we will refund your money”.
All the benefits – “only fresh milk”, “90 days of ripening” – are placed on the front of the package and convince the customers that they are faced with a quality product.
As a result of the redesign, the packaging looks fashionable and relevant, while maintaining brand recognition and individuality. The design stands out on the shelf, but at the same time looks reserved and concise, without frills and minimalism.