This new brand brings a little bit of nature and naturality, calmness and serenity into our mad urban life rhythm.
Life is tough for those who inhabit megacities. Mad rhythm of life, stresses, bad ecology, food of unknown origin — these are only some of the things we face every day. And then there is another life: green meadows, limitless sky and cleanest air. We go to the country side so rarely, and every time these little adventures rule our minds for a long time.
These days to find a natural product we don’t have to go to a village, look for some shaky people, bring all the products back to the city in a rubbish packing which can’t keep the freshness. Now we can just pop into a supermarket and buy a high quality, natural product in a very nice convenient pack.. And all that is without going out of town, and sticking to our urban habits.
Our agency has developed a marketing strategy, name and package design for the new brand from “Sarapul Milk” plant.
“Selo Zelenoe” (“Green Village”) is a brand of dairy products which come from real nanny-goats and cows that live on the farms. The producer rigorously controls the whole production process, starting from feeding-stuff preparation.
This new brand brings a little bit of nature and naturality, calmness and serenity into our mad urban life rhythm.