This book contains practical steps to create and strengthen a strong brand for your product. You will get an understanding of how everything works, a roadmap project. Thanks to the checklists that you can download using the embedded QR codes, you can conduct an express audit of your brand and packaging design.
In this book, I will guide you through the whole process of building a brand by the hand, like a guide leading a traveler through a turbulent, dangerous river of informational noise, thereby helping you avoid wasted money, regret that design “does not work” again, and disappointment that your competitors suddenly turned out to be more effective than you.
