Therefore, the essence of the brand is defined by three words – in anticipation of pleasure. Alti are cheeses that turn a classic appetizer into a little celebration.
The packaging design reinforces this idea. In the center of the package there is a rather laconic food zone, in which the main attention is focused on the cheese and the version of its serving, which helps the consumer to quickly navigate the shelf and understand what kind of product is inside the package. The red grapes go well with the color scheme of the packaging and add an extra sense of freshness to the food zone.
The engraving with a cow at the top of the package speaks of tradition and naturalness. The white background enhances the laconic design of the packaging and, in combination with the large contrasting logo, makes it noticeable on the shelf of any store.
The updated positioning allows to build a mono-brand portfolio strategy with a single value core and positioning, but with the ability to bring individual product lines to fit a variety of formats.
The packaging design looks neat and stylish, creating a “photogenic brand” image that fits in with the shopper’s lifestyle and his Instagram feed.
