Our hero is a mischievous squirrel who loves milk. It is important for a mascot to have certain characteristic features inherent only to him. Therefore, the squirrel is wearing an original sweatshirt with a hood, in which holes for the ears are cut — this makes the character original and individual, not like others. The sweatshirt changes color depending on the taste of the drink, and thus we achieve differentiation in the line. Plus, the squirrel always has a glass in his hand, showing the color of the drink.
As if on a surf, he glides over a milkshake like on the surface of the ocean, sometimes using a chocolate bar as a surf, or a half of a strawberry. The dynamic diagonal composition attracts and retains attention.
The new logo has changed the style and color scheme and is made in the form of a dark blue cloud with the words “Avishka” on it. The color is symbolic for the category for dairy products, which is especially important on the cold shelf.
In a short time, the Avishka brand has strengthened its position and entered federal retailers. It allowed the company to increase its sales in addition to the main traditional dairy products.