The naming “Berezkino” is very emotional and dear to all the Russian people. To reinforce these sensations, we placed the name n birch leaf, since birch in the context of Russian culture is the soul of Russia and its unofficial symbol.
The combination of sky blue and green gives contrast and attracts attention, giving the impression of a leaf swaying against the sky.
The rustic style font additionally adds a sense of coziness and warmth. A mouth-watering food zone adds flavor.
We increased differentiation due to the color bar below. All the necessary information about the composition of the product is on the label.
The slogan “Choose your own” catches the audience, evoking a sense of trust and, together with the visual layer, appeals to naturalness and quality.