The entire assortment of this brand was combined with a warm yellow color, which helped to create the brand color on the shelf, highlight the manufacturer and resist federal brands.
But while competing with federal brands, it was important to remain local, as the product is local and is mainly aimed at Udmurtia. In addition, freshness is especially important in this category. And who can be the freshest and most natural? Of course, local manufacturers.
A contrasting logo with the slogan “Where happiness is” and a cozy food area with details such as a bow that ties cookies and pastille, give the impression that this is a product for family and loved ones.
Sarapul is an old merchant city in which many historical buildings and estates have been preserved, and we could not help but reflect this rich history on the packaging. The background is the author’s drawings, which depict the key attractions of Sarapul, including the cottage of Bashinin, considered one of the symbols of the city.
Our brand recreates the joys of good neighborliness and “Big Gourmands” is a place you want to return to even if you have never been there, where there are always fresh sweets on the table, which make you put things off for later and gather family, friends, colleagues at the same table, and sometimes neighbors.
