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that allows manufacturers to increase the purchase frequency of their product at the point of sale so that they can increase their gross revenue, market share, and rate of return on investment

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Epica XL — even more favorite flavors!

Task

Through research, Ehrmann has found that many consumers do not need a standard yoghurt format and want more volume. Therefore, the expansion of the Epica line and the appearance of a new sub-brand Epica XL soon followed.

Decision

Epica XL is a new sub-brand in the Ehrmann portfolio. It would not be interesting to be limited to simply increasing the volume, therefore Epica XL is not just Epica in a larger volume, but new flavors created specifically for this line that cannot be found in conventional formats.