Add emotionality (create a feeling of warmth and family traditions), while maintaining rational benefits (high quality, naturalness, safety, benefits).
Rational and emotional benefits reveal the claims “tasty like at home” and “fresh vegetables from the south of Russia”, located on the front of the package. They are complemented by the slogan “taste that unites generations” and a small emotional text about family traditions on the back side.
The inscription in the logoblock “Traditions since 1924” indicates a long history and reputation, forming the image of a brand that you can trust.