Getbrand is a branding agency

that allows manufacturers to increase the purchase frequency of their product at the point of sale so that they can increase their gross revenue, market share, and rate of return on investment

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Idilika is the perfect dessert for any moment!

Task

Initially, Idilikafood company had a the line of dairy products under the trade mark Berezkino. But when it turned out that the company had a registered name “Idilika”, we suggested separating the line of yoghurts with fruit flavors into a separate brand.

Decision

The name Idilika creates the feeling of an idyllic moment, an escape from boring routine into a world of pleasure and bright tastes. Appetizing and uncluttered packaging, with an emphasis on fantasy food zones, matches this atmosphere and focuses on taste.

Fresh category colors — deep blue for the yoghurt line and purple for the curd desserts — coupled with a contrasting trendy logo set the line apart on the shelf. The color additionally serves as a separating element for the category.