After analyzing the shelf, we decided to build the design on bright elements that would stand out from the competitive environment. One of them was a shield illustrating the function of the drink and evoking a sense of protection and reliability.
The background of the label is divided into two contrasting colors that provide dilution in composition and taste. Delicate pastel illustrations of berries, plants and fruits emphasize the naturalness of the drink and demonstrate its properties. The flavors themselves are also highlighted.
The new line turned out to be fashionable and modern, but at the same time very delicate and natural, meeting the requirements of modern citizens. There are 4 flavors in the line: rose-guava, ginger-lemon, blueberry-lavender, feijoa-kiwi.
Sales started relatively recently, but, according to the client, sales are showing good dynamics for this season, and buyers are attracted by unusual tastes.