And in fact, there were a lot of advantages. The company has its own fleet of 15 ships, which allows for year-round fishing in the seas of the Far Eastern basin and other parts of the World Ocean. The initial fish processing and freezing takes place directly on the ships, due to which all useful substances are stored in the fish. Antey products undergo strict quality control.
We wrote all these advantages on the packaging. And refused from the black color and made the packaging bright. Since there is relatively little white color on the shelf in this category, this gives a visual advantage over competitors.
We redesigned the logo and developed selling claims (“from the sea to the table”, “high Ca Mg content”, “Omega-3 fatty acids”), and also wrote the information about the manufacturer’s business.