Joy for me — bright bio-yogurts from Avida

About the project

Avida Industrial Holding was established in 1996 and today is the 4th raw milk production company in the Russian Federation with its own raw material base. 

Task

We were commissioned to create naming and packaging design for a new brand of drinking bio-yogurt for Avida with fruits and cereals fro a young and active audience.

Decision

The youth audience is constantly in search of new experiences, a variety of tastes and combinations, and spectacular solutions. And the product itself and its composition are important to them. Still there is a trend to take care of your health and choose carefully the right and wholesome snack. 

The naming “Joy for me” symbolizes a good mood and well-being, focuses on the pleasure of the taste of the product.

Bright colors, accent strips, mouth-watering fruits — the “Joy for me” packaging turned out to be fashionable, interesting and original.

Claims “with real cereals”, “approved by your digestion” — concentrate on the usefulness of the product and form an effective conversion layer.

There are four flavors in the line:

Strawberry


Peach


Cranberry


Cereal mix


“Joy for me” is a new trendy product with a natural composition for a young audience that follows the trends of healthy eating.