The design turned out to be quite traditional, with an engraving of a mill set against the backdrop of a picturesque rural landscape typical for southern Russia. An important element is the differentiation in the so-called “tail” — this is the name of the part of the polyethylene of the package that is located at the top over the clip — and this “tai“l is also a differentiator of the line. The red strip in combination with the pattern of wheat spikelets on a purple background allows you to quickly identify the brand, which is especially important in a situation where bread, for example, is not on the shelf facing the customer, but lies in a heap with other brands.
The key image developed by us helps to promote the product, showing the new design and the slogan “Limak has always been at the head of the table since 1934”, thereby speaking of tradition and competitive advantages.
The design was made according to the “3 layers of efficiency” method.
In the visual layer, it is important for us that the product is visible on the shelf and this is achieved thanks to the logo and engraving with the mill.
The contextual layer makes it clear whether the bread is sliced or hearth. The category is written in large size.
The conversion layer demonstrates the benefits by talking about bread making and composition.
All this makes the brand one of the most profitable to buy.