The design was developed according to our proprietary methodology “3 layers of efficiency”.
In the visual layer, we focused on the food zone and taste, showed juicy slices of sausage surrounded by fragrant spices.
In the context clearly indicated the product category, composition and all the necessary information.
In the conversion layer, we brought out all the advantages and values of the brand on the packaging, telling about the naturalness of the product and reinforcing copywriting with a photo of the chef with his personal signature.