The first – “Stars among fruits” – speaks of the uniqueness of fruits, appealing to the fact that these are the only apples in the mass of no name that have a name and whose origin can be traced.
The second – “Speak for themselves” – emphasizes the essence of the product, in which there is nothing that nature does not put there. The technologies that the company uses do not harm, but help the fruits grow and gain flavor.
A design was developed with the help of our technique “3 layers of efficiency”.
The slogan “Fruits of the first magnitude” is played out in the design: large juicy apples occupy the entire space on the package. Depending on the variety, the image of apples on the flow pack changes and becomes an additional identifier.