Therefore, instead of hints at herbal images, we placed an impersonal pictogram on the packaging, which clearly conveys the problem and the pain of the buyer, and the clarity of the purpose of the drug.
In the “pharma” category, in addition to visual appeal, informativeness is important so that the target audience can immediately understand what it is, how it works and how effective it is.
Therefore, the visual image is supported by the benefits of the drug. We brought out the most important ones to the front part, and put information about the properties of extracts on the side part.
