But the industry is experiencing problems that are common to many food producers. Every year, production technologies are improving, and the quality of products is deteriorating — manufacturers strive to do as much as possible, because of this, both the taste and the value of the product and the soul that small manufacturers put into their products suffer.
This problem also affected the Sarapul confectionery factory, which was founded in 1937 on the basis of the bakery chain of the famous confectioner Wilhelm Wolff, who had moved to the city earlier.
In 2014, the Sarapul Confectionery Factory is part of the Udmurt Bread Company Production Group. The new owners, hoping to regain their former glory, decide to return to manual production and henceforth use only natural ingredients. Sales begin to grow, and the products are once again gaining popularity and consumer love.
In the packaging design, we tried to reflect the advantages of the company through the brands “handmade” and “classic recipe”, thereby restoring confidence in quality and composition. The ritual itself, with the participation of manual labor, the inscriptions on the packaging “by hand” maintain the leaving atmosphere of intimacy between the one who made the product and the one who buys it. The Skazochnaya Ptichka-Krasavka comes to life on the box thanks to the colorful ornament on the packaging.