Having worked out the design according to our “3 layers of efficiency” methodology, we strengthened the visual layer, figured out the context (packaging architecture) and developed a conversional since it was simply absent in the previous design.
VISUAL LAYER
CONTEXT LAYER
CONVERSION LAYER
We revealed the advantages of the product and added offers: + 27% new hair and + 22% hair thickness (for shampoos), “strengthens hair” and “restores structure” (for balms).