Insight: I want my child to be happy, I want to give him happiness, surprise, buy something special and receive love and gratitude in return. When he is happy – I feel just like a sorceress! It’s so nice!
The positioning was based on the idea of “it is pleasant to surprise”. More than anything, every mother loves to delight and surprise her child. She likes to be a sorceress for him, creating a feeling of miracle and magic. And also it’s an opportunity for parents to see the joy in the eyes of the child, to understand that he appreciated the care and attention.