Therefore, without any doubt, we chose “pleasure” as the territory of positioning.
The original gradient background, luxurious food area, expressive logo highlight packaging on the shelf. We developed a clearer differentiation of tastes due to the color code. Also, during the redesign, the naming was changed to “Stilnye Shtuchki” to match the new positioning.
The target audience of the brand is young women who want to please themselves with an original dessert and arrange a small celebration in the middle of gray everyday life. New bright and stylish packaging will no doubt attract their attention.