The naming «Molochnaya Familiya» indicates the family name of the business and its value basis.
For the brand’s target audience, family and home are the center of their life. It is important for them to have close friends who you can rely on, as well as make efforts to help others. In a relationship, they value sincerity and honesty. Therefore, in the communication strategy, the emphasis is not only on the product, but also on the story of the company itself through the owners and employees of the plant. Honest and frank, a real story, a real family – reinforces the sincerity of our brand, inspires others and strengthens the credibility of the manufacturer.